Counseling Cornerstone
Generate Clients Now and Lay the Foundation for Long-Term Success
Created specifically for therapists like you, the counseling cornerstone includes 4 packages that set the foundation of your online marketing. Choose the full digital jump start to harness the power of a captivating website, expert SEO optimization, targeted Google Ads campaigns, & local SEO domination—all carefully crafted to attract and retain your ideal clients. With immediate value and the potential to generate clients who cover the cost of the package, Counseling Cornerstone is your path to building a thriving practice for long-term success.
4 Cornerstones for Marketing Your Practice
Created for Therapists
After working with therapists for years, we've seen them struggle with the essentials of marketing. We designed 4 services packages that target the essential cornerstones of marketing. These packages target the essentials for each cornerstone of marketing so you get the most bang for your buck.
Mix and Match Packages
Tailor your digital marketing approach by choosing one, two, three, or all four packages, and watch your practice thrive as you connect with your ideal clients. With the "Counseling Cornerstone," we aim to lay the foundation for long-term success, providing you with the tools to generate clients and grow your practice.
$500/month | 3-Month Contract
Website Design
Your therapy practice's online presence is your digital storefront—an inviting space that welcomes potential clients and offers a glimpse of your expertise and compassion. Our expert website design package ensures your website not only looks captivating but also conveys your unique brand and message effectively. We understand the nuances of therapist websites and tailor every aspect to resonate with your target audience. From seamless navigation to compelling content and a user-friendly interface, we'll create a digital sanctuary that encourages clients to reach out and schedule appointments.
$400/month | 3-Month Contract
Google Ads
Google Ads are the best way to drive leads TODAY. Many aspects of marketing (like SEO) are long-term investments that can generate free leads for years to come. But paid advertising is immediate and can drive leads to your website, even if your website was published yesterday.
As a part of this Google Ads package, we'll create a campaign that will quickly generates traffic & leads. By the end of 3 months, you should have some new clients & an effective Google Ads campaign that you can run to generate leads whenever you need them.
Cornerstone Package
Google Ads
Google Ads is the marketing source that can start driving leads in days or weeks - not months or years. While you are paying for the leads, we've found therapists can run a simple Google Ads Campaign at a profitable rate.
What makes a good Google Ads Campaign?
Click here to view our joint webinar with the National Registry of Marriage Friendly Therapists (COMING SOON)
What's Included?
$400
per Month
Fully Optimized Campaign
We'll create a fully optimized Google Ads Search Campaign to lower your cost per click and drive leads this month.
Conversion Tracking
We'll implement detailed conversion tracking so you know exactly how many leads and clients you received from the ads.
Monthly Optimizations
Every Google Ads campaign is unique and needs some fine-tuning. Every month we'll dig into your campaign and make tweaks wherever needed.
Easy-to-Understand Report
No longer get confused by Google's reporting. Our report will show you what you need without overwhelming you with too much info. You'll get lifetime access to this report!
**cost of the actual Google Ads is not included in the price
$500/month | 3-Month Contract
Website SEO Optimization
A beautiful website is only as effective as its visibility in search engine results. Our SEO package is tailored to boost your online ranking, ensuring your practice is discovered by those who need it most. With our in-depth knowledge of therapist-related keywords and search trends, we optimize your website to resonate with search engine algorithms.
As a part of this package, we'll complete an SEO audit of your website to see both how your website is currently ranking and where your website needs improvement. Based on this audit, we'll plan out the 3 months to get the most important changes implement to boost your Google rankings. SEO is a long-term & ongoing process, so at the end of the 3-months, we'll give you a detailed plan to continue building up your website.
Cornerstone Package
Website SEO
Your website is the cornerstone of your online marketing efforts. Make sure it shows up in Google! Building up your website's SEO is an investment that can drive free leads for the longterm. It's an essential aspect of any health marketing strategy!
What's Included?
$500
per month
In-Depth SEO Audit
Our thorough SEO Audit will identify any SEO errors across your website. We'll then use this audit to identify the tasks to work on that will have the biggest effect for you
Optimize Existing Website
Your website will likely have some errors that are holding you back from showing up in Google. We'll address these issues so your website gets its farthest reach.
Build Out Services Pages
While optimizing your existing website will help, you will likely need additional content to show up for certain keywords. We'll help you create, optimize, & implement this content for you.
Easy-to-Understand Reporting
Sick of dealing with Google Analytics? Our custom report will show you the important analytics without overloading you with way too much info.
$400/month | 3-Month Contract
Local SEO
Try Googling "therapists near me". You'll notice that websites typically aren't the first thing you'll see at the top of the page. Instead, you'll see Google Maps listings, then maybe some directory listings (e.g. Yelp, PsychologyToday, NRMFT, etc.), and then finally you may see some local private practice websites. This process of showing up for locally targeted Google searches is a separate from your website's optimizations and is vital for a successful practice.
As a part of this package, we'll help you claim & optimize your Google Maps & Yelp listings, create a review generation strategy, and setup a rank tracking report so you can see where you show up for many kinds of searches.
Cornerstone Package
Local SEO
Try Googling "therapists near me". You'll notice that websites typically aren't the first thing you'll see at the top of the page. This process of showing up for locally targeted Google searches is separate from your website's optimizations and is vital for a successful practice.
What's Included?
$400
per month
In-Depth SEO Audit
Our thorough SEO Audit will identify any SEO errors across your local profiles. We'll then use this audit to identify the tasks to work on that will have the biggest effect for you
Optimize Existing Profiles
Your profiles will likely have some errors that are holding you back from showing up in Google. We'll address these issues so your website gets its farthest reach.
Creating New Profiles
We'll assist you in creating any profiles that you're currently missing. Google is the most important profile, but Yelp & Bing can also drive leads!
Easy-to-Understand Reporting
Sick of dealing with Google Analytics? Our custom report will show you the important analytics without overloading you with way too much info.
Additional Bonuses
Digital Jump Start
4-Month Contract | $1,000/month
Bundle all of our packages together into one to get the best value
What's Included?
$8,136
$4,000
Total
New Website
$1,500 Value
Custom designed website
1 year of hosting
Google Ads
$2,500 Value
$1,000 of ads INCLUDED*
Full Ads Management
SEO Optimization
$1,500 Value
Show up in Google
Longterm results
Local SEO
$1,200 Value
Google Maps & Yelp Setup
Rank Tracking
NRMFT Listing
$336 Value
Annual Featured Listing
Generate Clients Longterm
Reporting & Consulting
$800 Value
Monthly consulting
Easy to understand reporting
Your online presence is the first interaction that a potential patient has with your practice. Our job is to ensure it’s a great one.
Since 2011 we've helped businesses succeed online
We created Circulation Studio to help our clients achieve success with all aspects of their digital marketing strategy by delivering results, increasing engagement and enhancing the overall perception of their practice.
We don't sell marketing products to hundreds of clients. We form partnerships with with our clients and their staff to provide a complete online solution.
Each client is assigned a digital marketing specialist with years of experience located in the United States and just a phone call, online chat or email away.
What makes Circulation Studio different from big-box therapy marketing platforms?
In a word, just that. We're not your typical giant marketing solution with cheap products and pushy, inexperienced salespeople. We're a group of experienced digital marketing specialists who have transitioned their love of working with therapists into a more directed service.
