Why We Love Content Development
Three ways in which your company can benefit from a strong content development strategy.
We've all heard the phrase "Content is King" and when it comes to digital marketing, it really is fundamental. What we think of as a massive, inconceivable super highway of intricate data and connections (i.e. the "internet") is really just a collection of text, media and links. In other words: it's all content. The foundation of a successful web presence is what you create and we're experts in researching and developing the kind of content that will not only help you convey your brand's unique story, but rank well in search engines like Google and Bing.
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Use a Well-Defined Content Roadmap to Tell Your Brand's Unique Story
When you're building your business, it's important that your brand voice stays cohesive. By using strategic keywords and phrases and expertly-written blogs and articles to be easier to reach across the internet and remain unified in your messaging.
Our copywriters don't just write content - they get to know you as a brand, so they can write for you and your audience.
Circulation Studio has been working with talented writers for years to develop articles, press releases and long-form social media content that speaks to each brand's unique set of visitors and industry.
Contact us today to learn how we can help you plan and execute a content development strategy that creates value for your visitors and your website.
Developing a Strong Content Development Strategy is an Important Component of SEO
“Traditional marketing talks at people. Content marketing speaks with them.”
Tweet by Doug Kessler
If Search Engine Optimization (SEO) can be roughly divided into onsite and offsite signals, it's the content that does the heavy lifting by incorporating keywords and topics that Google uses to answer their visitors' search enquiries. By having a strong, well-researched content development schedule you can create the type of content Google wants to see to rank your website higher in the results. Here are some additional ways that content marketing can complement your SEO strategy:
- Generate Quality Backlinks - Quality content is content is the kind of content people are more likely to share, and can help you get high-quality backlinks. For Google, this indicates credibility and trust. The more quality backlinks you have, the more likely you are to rank higher on Google.
- Target Important Keywords - The only way to get those important keywords on your website is to create content that incorporates them. By creating a robust content development schedule you can create blog posts and website text that target those hard to achieve general keywords, as well as those less searched but easier to rank for keywords called "long tail" keywords.
- Content Keeps Your Website Fresh - As you would imagine, Google likes to see an active and well-maintained website rather than stale content that hasn't been updated for years. By creating fresh and engaging content, you send a signal to Google that you care about your website and your site visitors.
- Improve Behavioral Signals Like CTR - An important ranking signal in the search algorithms is CTR (Click-Through-Rate) the more likely you are to get users to click on your links, the greater are your chances of getting better rankings on search engines. And the better your content, the more likely you are to get those clicks!
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Content Development Informs Your Social Media Strategy and Message
You've got a well-developed and robust community following on your social media channels such as Facebook, LinkedIn and Twitter. But it seems like sharing in-office birthday photos, silly memes and third-party links is only getting you so far. You want to be able to share important updates about your products, your company and the people who drive your business, both nationally and locally. Content Development allows you to create website content that can then be re-purposed for your social media channels and reach customers who may not be visiting your site on a daily basis.
“Focus on providing better answers for your audience: know that Google wants to have ‘answers’ for its audience, not just a lot of information.”
Quote by Cyrus Shepard
Social media is a great way for brands to connect with people. We’ll work with you to craft social media posts that are engaging and creative so that your followers keep coming back for more.
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Services that go great with Content Development
Don't let your amazing new content go unnoticed! Super-charge it with these complimentary services.
Social Media Management
A strong content development strategy can be enhanced and amplified by having a community of followers and connections ready to share your brand's story.
Email Marketing
Even with a strong content development strategy and social following you can't be sure people are seeing your content. Make sure through email marketing.
Search Engine Optimization
Not sure what topics to write on? Curious what types of content or topics will get the most views in Google or links on 3rd-party sites? SEO is here to help guide your strategy.