Yelp Ads Monthly Performance Report
November 2022
Summary
$2274.57 Budget
Your budget for the month was set at $2274.57. Last month, the budget was $2700. Please note this includes a $300 "boost". Actual ad spend $1974.57.
28 Customer Leads
Your Yelp profile generated 28 total customer leads* last month. This includes both paid and free listings.
21 Ad-Driven Leads
Of the 28 Total Customer leads your profile received, 21 came from ads. In other words 75% of your leads were from ads.
$15.37 Avg Cost/Click
The average cost per ad click. This was $0.37 more than the previous month.
Profile Information
Average Review Star Ratings
Your Score: 5 stars
Potential customers rely on reviews to decide which company they will use. Having as close to a 5-star rating as possible will make customers much more likely to choose your service among the many options.
Profile Completeness
Your Score: 100%
Having a more complete profile shows potential customers and Yelp that you care about maintaining your business and providing the most information possible to guests about what they can expect from your services.
Current Response Time
Your Score: N/A
Replying quickly to quote requests results in a lower "response time" on your Yelp profile. Potential customers will see this and be more likely to contact you. Ideally this number should be "about 10 minutes".
The Data
July 2022 | September 2022 (partial) | October 2022 | November 2022 | |
|---|---|---|---|---|
Monthly Budget | - | $1200 + $214 boost | $2400 + $300 boost | $1974.57 + $300 boost |
Published Reviews | - | N/A | 8 | 8 |
Total Appearances in Search | - | 253 | 366 | 301 |
Total User Views | - | 136 | 202 | 176 |
Ad-Driven User Views | - | 99 | 181 | 154 |
% User Views From Ad Clicks | - | 72.8 | 89.6 | 87.5 |
% User Views Organic | - | 27.2 | 10.4 | 12.5 |
% View lead to Conversion | - | 18.4 | 19.3 | 15.9 |
Ad Driven Quote Requests | - | - | - | - |
Call Tracking
Total # of Calls Tracked = 9
Yelp offers the ability to track calls to your business profile. Here you'll find the total number of calls for both organic and paid ads.
Mobile Calls = 5
Many customers use the Yelp app to research and contact businesses. Here you will see the total number of phone calls from mobile devices.
Average Call Duration = 1 min 15 sec
Average call duration is an important metric for many businesses as the longer the call, the more likely it resulted in a conversion or sale.
How Does Yelp Define a Lead?
Clicks to Website
The number of visits your website received from your Yelp Profile or Ad.
Mobile Calls
The number cellular phone calls you received from your Yelp Profile or Ad.
Directions & Map Views
The number of times a potential customer requested directions to your business.
Yelp Bookmarks
The number of times a potential customer bookmarked your listing for future use.
Mobile Check-ins
The number of redemptions from your "mobile check-in" offer (if applicable).
User Uploaded Photos
The number of photos your customers uploaded to your profile.
Total Call to Action Clicks
If running a customer CTA on an enhanced profile, this will be the number of times that CTA was used.
Desktop Call to Action Clicks
Yelp keeps track of the total volume of call-to-action clicks that occur on desktop computers.
Mobile Call to Action Clicks
Yelp keeps track of the total volume of call-to-action clicks that occur on mobile devices.
Request a Quote - messages
Customers can message your business to receive more information and a quote.
Your Benefits by Working with a Yelp Partner
Working with a Yelp Certified Agency Partner such as Circulation Studio has its benefits. Here we outline a few or the best!
- $300 ad boost for the first six months of advertising.
Perks!
By working with a certified Yelp Partner you have access to exclusive agency discounts and promotions. See the details of your current promotions on the left.
Advanced Tracking and Reporting
Yelp Partners are given access to advanced tracking features. A Certified Yelp Partner can tell you:
- Segment your Paid versus Organic profile performance and leads.
- Install UTM tracking codes on your profile for enhanced tracking.
- Provide detailed metrics.
- Install a profile video.
No Sales Calls
The Yelp sales team should no longer be contacting your organization directly. They work directly with us, and we work directly with an agency rep.
Agency Expertise
We have been working directly with Yelp and our Clients for years, handling many ads campaigns and business profiles. You can be sure that we are fully maximizing all the available tools and that your business profile will be fully optimized.