SEO Visibility & Audit Report
Executive Summary
Izakaya Genbe shows strong local discovery on Google Maps for core searches like izakaya, ramen, and Japanese restaurants. Yelp performance is also solid thanks to high review volume, while the website is currently the bottleneck (thin content and minimal SEO). As the new site is built with on-page SEO, structured content, and internal linking, overall visibility should rise across all platforms.
Strengths at a Glance
- Top rankings on Google Maps for “izakaya” (100%), “ramen” (93%), and “Japanese restaurants” (91%)
- Yelp visibility is strong for core identity keywords
- GBP review performance is excellent: 4.4 stars with 484 reviews (A-)
- New website in progress offers major upside for SEO
Opportunities to Improve
- Website rankings and content visibility are currently weak (29%)
- Low or no visibility for “sushi,” “happy hour,” and “restaurants” across platforms
- Yelp profile lacks category depth and response cadence
- Broken menu link and minimal optimization in GBP attributes and citations
How We Measured Your Visibility & Audit Scores
This report is designed to help you understand how easily potential customers can find your business online — and what’s working or needs improvement across your website, Google Business Profile, and Yelp listing.
Visibility Rankings
We tested how well your business appears for popular keywords like ramen, izakaya, Japanese restaurant, sushi, and happy hour. These searches were run on Google Maps, Yelp, and Google Search to see how often your business shows up for real-world customers nearby.
Higher visibility means your business is more likely to be found — and chosen — by people actively searching.
Audit Grades
Each platform is graded based on key setup and performance factors: complete business info, photo content, website quality, review activity, and consistency across platforms. Grades range from A to F and show how optimized your presence is today.
The better your audit score, the more likely you are to rank higher and attract more traffic from search.
Website
Visibility Rankings
Overall Visibility
Performance by Keywords
Performing Well
- Ranking well for “izakaya” (97%) — strong match with business name
- Moderate rankings for “ramen” (41%)
- Some visibility for “Japanese restaurants” (35%)
Needs Improvement
- No rankings for “restaurants,” “sushi,” or “happy hour” (0%)
- Low keyword diversity overall
- Website visibility is limited by minimal content and weak SEO structure
Audit Results
Overall Grade
On-Page SEO
Title tags, meta descriptions, content optimization, internal linking
Off-Page SEO / Backlinks
Domain authority, quality backlinks, referring domains
Audit Strengths
- New website in development — strong future opportunity
- Site name alignment supports “izakaya” keyword rankings
Audit Opportunities
- On-page SEO is weak (D+): missing title tags, metadata, internal links
- No keyword-focused landing pages for “sushi” or “happy hour”
- Backlink profile is minimal (C-); needs outreach or partnerships
- No structured schema for local SEO or menu items
Google Business Profile / Maps
Visibility Rankings
Overall Visibility
Performance by Keywords
Performing Well
- Ranking #1 for “izakaya” (100%)
- Strong visibility for “ramen” (93%) and “Japanese restaurants” (91%)
- Good rankings for “sushi” (77%)
Needs Improvement
- Mid-range performance for “happy hour” (47%)
- Low visibility for “restaurants” (37%)
- Dependent on categories and business name for ranking — little content-based discovery
Audit Results
Overall Grade
Profile Optimization
Business info, categories, attributes, photos, posts
Reviews
Review quantity, rating, recency, response rate
Website SEO
Website linked to GBP and its SEO performance
Website Links
Quality and quantity of links pointing to your site
Citations
NAP consistency across directories and platforms
Audit Strengths
- Overall audit grade is solid (B+)
- Excellent review profile: 4.4 stars and 484 reviews (A-)
- Primary category “Japanese restaurant” and secondary “izakaya” are well-aligned
Audit Opportunities
- Profile optimization could be improved (B-): limited attributes, outdated links
- Menu link is broken — fix ASAP
- Website linked in GBP is weak (C SEO grade)
- Low-quality backlinks and missing citations (C/C-)
- Photo gallery could benefit from more high-quality owner uploads
Yelp Profile
Visibility Rankings
Overall Visibility
Performance by Keywords
Performing Well
- Ranking #1 for “izakaya” (100%)
- High visibility for “Japanese restaurants” (90%)
- Strong rankings for “ramen” (80%)
Needs Improvement
- Low visibility for “restaurants” (7%)
- Not ranking for “sushi” or “happy hour” (0%)
- Keyword coverage is narrow and category-dependent
Audit Results
Overall Grade
Profile Optimization
Business details, categories, hours, photos, amenities
Reviews
Review quantity, rating, recency, response rate
Audit Strengths
- Well-optimized Yelp profile overall (B+)
- Categories and business info mostly complete
- Photo volume is strong for guest-added images
Audit Opportunities
- Missing content in FAQ, specialties, and amenities
- Review response rate is low
- Additional categories could help visibility